How to find an idea for a side hustle

“Clarity doesn’t come from
thinking,” said Susie Moore, pictured. “Clarity comes through

Courtesy of Susie

If you ask Susie Moore, everyone should have a side hustle.

In a
Facebook Live interview
, the author of “What
If It Does Work Out?
” told Business Insider that a side
hustle — a business you build and pursue outside of your day job
— is the perfect way to dip your toe into entrepreneurship.

But do you get started, we asked her, if you don’t have an idea?

“This is where a lot of people kind of trip themselves up
thinking they need the perfect idea, or that they need to wait to
have that real spark of inspiration that will give them this kind
of golden, million-dollar idea,” Moore answered. “But
really, when it comes to finding an idea, it’s just paying
attention to who you are, what you love to do, what you’re good

In 2013, Moore left a sales job where she was
earning $500,000 a year at age 30
in order to start her own
business as a life coach, after building up her company on the
side, to the point where
she was earning up to $4,000 a month
. Now, she
encourages others to pursue entrepreneurship through Side Hustle Academy.

“Clarity doesn’t come from thinking,” she told Business Insider.
“This is the biggest mistake people make. They overthink,
overthink, overthink, and they never get started. Clarity comes
through action. If you start your side hustle and you don’t like
it? No harm, right? You tried it, it didn’t work for you,
that’s OK. That probably won’t happen, though — if you’re
thinking about it, if you have that entrepreneurial hunger, than
maybe you’ll just take a detour, or your business will change and
evolve over time.”

Getting started, she said, is the best thing you can do. 

“Ideas are overrated,” she said. “Execution is truly
everything. The most important thing is just have some confidence
in yourself, look and understand what it is that you’re good at,
and how you can provide value with that thing.”

Watch the full Facebook Live interview:

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