Love Your Job | Personal Branding Blog

Maybe you are fortunate enough to be making a living in the arena of your choosing. Pro golfers come to mind, as do most any other professional athletes. These people have gotten so good at their obsession that they get to earn money for doing it.

Despite our weekend warrior talent, few of us will ever stand apart from our competitors enough to make it a career they way Danica Patrick, Peyton Manning, Vjah Singh, Laird Hamilton, Tony Hawk, and Antionio Silva have.

Love your job means that regardless of your current title, function, or industry, you toil to always do whatever you do, differently and better than the rest.

CEOs tell me this:

“I want individuals who don’t let colleagues, relatives, friends, society, pessimists, guilt, fear, or ignorance stand between them and their goals.”

“If you can’t figure out how to make it fun, it’s your problem.”

“People talk about the golden pot at the end of the rainbow. But I want people who see that the whole rainbow is nice.”

“One of my top employees said to me once, ‘I do my best, and in God I trust the rest. . . . I don’t have to climb the moon to feel accomplishment. I just stay enthused about the task at hand.’”

Finding some unique, even idiosyncratic interest and turning it into a prosperous career can happen—with work, luck, and timing — in the meantime, make the most of what you have.  There are others who want your job right now!

My new book from McGraw-Hill, The Leadership Mind Switch is available for pre purchase on

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